• Code:JT
  • Certification:QQI Level 5 Award in Marketing (5M2069)  
                                           
  • Duration: One Year

Description

The Digital Marketing and Entrepreneurship course is an all-encompassing program designed to equip participants with the tools, knowledge, and strategies essential for success in today’s fast-paced digital economy. By merging the core principles of digital marketing with an in-depth exploration of entrepreneurial practices, this course offers a transformative learning experience tailored to the demands of a constantly evolving business landscape. 

Why Choose This Course?
  • Comprehensive Skillset: Master the key elements of digital marketing, including SEO, social media strategies, and content creation, while gaining a strong foundation in entrepreneurial principles like business planning and innovation. 
     
  • Future-Focused: Develop a mind-set of adaptability, preparing to navigate and influence the ever-changing digital economy. 
     
  • Practical Learning: Engage with real-world scenarios, projects, and case studies that foster critical thinking and problem-solving in digital business contexts. 
     
  • Empowerment Through Innovation: Learn to identify opportunities, build sustainable business models, and leverage digital platforms to turn innovative ideas into actionable ventures. 

By completing the Digital Marketing and Entrepreneurship course, participants will not only acquire technical proficiency but also develop a proactive and innovative mind-set. This unique combination ensures graduates are not just ready to thrive in the digital economy—they are prepared to shape its future. 

Programme of Study
  • Bookkeeping – Manual & Computerised  
  • Communications  
  • Entrepreneurial Skills  
  • Marketing Practice  
  • Statistics  
  • Work Experience  
  • Digital Marketing  
  • Applied Economics 
  • Behavioural Studies 
  • Teamworking 
  • Social Media for Entrepreneurs 

Components subject to change

Entry Requirements

ONE of the Following:  

  • Leaving Certificate or its equivalent. Extenuating circumstances maybe considered  
  • Leaving Cert Applied Award 
  • Full QQI Level 4 Award  
  • Mature Applicants – experience will be considered in lieu of formal  qualifications  


Places are offered following successful interview

Career Opportunities
  • Business 
  • Finance 
  • Entrepreneur/Start-up Founder
  • Digital Marketing Specialist
  • Marketing  
Higher Education Progression*

BIFE:

  • Business Management Advanced Level 6 
     

DCU Dublin City University:

  • BA (Hons) Business Studies (DC111) 
  • BSc (Hons) Marketing, Innovation and Technology (DC240) 
     

TUD Technological University Dublin (Tallaght Campus):

  • BA (Ord) Advertising and Marketing Communications (TU919)  
  • BBus (Ord) in Marketing (TU922)  
     

Technological University of Dublin (Blanchardstown campus) 

  • BA (Hons) Digital Marketing, Technological University Dublin (TU920),  
  • BA (Hons) Digital Business Innovation (DC241) Dublin City University 
     

IADT Institute of Art, Design & Technology (DunLaoghaire):

  • BA (Hons) Digital Marketing and Sales (DL805) 

​​​​​​​*Places are not guaranteed in these institutes and are subject to students meeting certain criteria. Please consult the individual college websites for more information on application. Information available also at www.cao.ie

Course Co-Ordinator

Larry Coyle

Where are they now?

Meet BIFE students who have graduated from this course...

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