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Code: JP
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Certification:B. Bus (Hons) Business & Psychology DL853
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Duration:Four years
The Business + Psychology degree is a cutting-edge programme that merges two complementary fields to prepare students for dynamic and rewarding careers. By integrating the principles of business and psychology, this Level 8 degree develops independent learners, critical thinkers, and confident leaders equipped to navigate today’s complex workplace environments.
Students gain both theoretical knowledge and practical skills, exploring how psychology enhances communication, leadership, and organisational behavior. The programme combines core business disciplines such as marketing, finance, and management with psychological insights into behavior, collaboration, and conflict resolution, fostering a well-rounded and versatile skill set.
This programme places a strong emphasis on leadership, teamwork, and adaptability, equipping students to tackle real-world challenges in business and organisational settings. By applying a psychological lens to the dynamics of the workplace, students gain the ability to foster collaboration, resolve conflicts, and inspire innovation.
Graduates are well-positioned for careers in management, marketing, human resources, and organisational development. This programme blends analytical thinking and creativity, creating professionals who understand employee dynamics and can lead, with insight and innovation, an ever-evolving business world.
- Programme of Study
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This is a new tertiary-level programme taught across 4 years. There will be the option to do either an Erasmus Term, Work Placement, or Industry-linked project in Year 3.
The programme providers are Dun Laoghaire Institute of Art, Design + Technology (IADT), and Bray Institute of Further Education (BIFE) .
The providers have designed the programme together with a delivery model of:Years 1 + 2 will be based in BIFE (Bray Institute of Futher Education)
Years 3 + 4 will be based in IADT (Institute of Art, Design & Technology)
Course Content
Year 1
- Introduction to Marketing
- Finance 1
- Introduction to Psychology
- Digital Skills
- Introduction to Management
- Personality and Individual Differences
- Introduction to Research Methods
- Learning to Learn/Personal Effectiveness
Year 2
- Introduction to Digital Marketing
- Finance 2
- Social Psychology
- Positive Psychology and Wellbeing
- Intercultural Studies
- Responsible AI
- Organisational Behavior
- Social Entrepreneurship
Year 3 & 4
Applicants may be called to an Interview
- Entry Requirements
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The minimum entry requirements for this programme are as follows:
- Leaving Certificate – Grade O6/H7 or better in five Leaving Certificate subjects. Leaving Certificate must include English and Mathematics. Maths at F2 is acceptable to meet the minimum Maths entry requirement.
OR - A Full level 5/6 QQI award
OR - Mature applicants – (aged 23 on or before 1st January of the course commencement year). These applicants do not have to meet the minimum entry requirements listed here and are considered on an individual basis (previous education, work experience, and demonstration of competence to undertake the programme)
Applicants may be called to an Interview
- Leaving Certificate – Grade O6/H7 or better in five Leaving Certificate subjects. Leaving Certificate must include English and Mathematics. Maths at F2 is acceptable to meet the minimum Maths entry requirement.
- Career Opportunities
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- Human Resources
- Marketing Specialist
- Corporate Trainer
- Organisational Psychologist
- Sales Management
- Course Co-ordinator
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Larry Coyle
- Higher Education Progression
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Level 8 graduates may wish to apply to a Masters or PhD programme in a related discipline.